The re-SKU sunny

The future’s bright.


The environmental cost of a pair of sunnys.

Brands frequently destroy their unsold merchandise. These unsold goods are called deadstock, and up to 73% (36.5 billion) of them go straight to landfill or are incinerated. At re-SKU, we rescue deadstock and donate 100% of our profit to making a better system. By choosing re-SKU’d sunnys instead of buying new, you are saving:

7 kg

carbon & greenhouse gas

88 l

liters of water

37 kw

Non-renewable energy

Environmental impact data on Sunglasses are sourced from EssilorLuxottica’s 2019 Sustainability Report.

wear the change

re-SKU a sunny, rescue earth.

Because you save 7 kg of carbon & greenhouse gas emissions, 88 Liters of water, and 37 Kilowatt Hours of non-renewable energy per pair of sunnys.

Buy better

Buy re-SKU

Because 100% of profits from your purchase goes to creating more sustainable products. Learn more